10 Jul SEAF Invests in Leading Indonesian Artisan Bakery and Café
Jakarta, Indonesia 9 July 2019
SEAF has announced that the SEAF Women’s Opportunity Fund (“SWOF”) has invested in BEAU Artisan Bakers Pte Ltd (“BEAU Bakery”), a leading local artisanal bakery and café founded by Talita Setyadi.
BEAU is a specialty bakery café brand focused on producing artisanal high-quality bread and pastries using fresh, locally sourced ingredients. Founded by Indonesian world-renowned pastry chef Talita Setyadi with a single product start in 2015, BEAU has developed its product offerings to give customers an experience that combines a coffeehouse, bakery, and a full-service restaurant located in South Jakarta, as well as being a leading artisan-wholesaler in the city.
Jennifer Buckley, SEAF Senior Managing Director, stated, “We are very excited to be partnering with BEAU. Founder Ms. Talita Setyadi is a visionary entrepreneur and represents the talented and confident women entrepreneurs that SEAF aims to back under the SWOF mandate. We very much appreciated Talita’s groundbreaking work building BEAU from primarily a single product company back in 2015 to the BEAU of today where it blends the experience of a coffeehouse, bakery, and a full-service restaurant all into one. We are delighted to see BEAU has become a strong brand that is well-known not only in Jakarta but in many other parts of Indonesia, and we look to support its further expansion through this funding round.”
Talita Setyadi, Founder and CEO of BEAU Bakery, states: “Though 61.2% of Micro and Small and Medium Enterprises in Indonesia are founded by women, this number is not reflected proportionally in the amount of funding going towards women-led companies. Therefore, I am excited to partner with SEAF, who are committed to bringing opportunities for more women leaders to grow their businesses to scale. Through scaling my business, I will be able to achieve my mission to grow more culinary talent in this country and help shape the future of this industry.”
SEAF will assist with the expansion of BEAU’s retail chain, centralize its production in a new facility and help improve the Company’s financial management to broaden its opportunities for business development.
About BEAU
BEAU Bakery & Café is a leading artisanal bakery café brand based in Jakarta, Indonesia, founded by Talita Setyadi, an Indonesian globally-recognized Pastry Chef and entrepreneur. Talita has been noted regionally for her entrepreneurial vision, recently being listed in Forbes Asia 30 Under 30 and awarded an EY Entrepreneurial Winning Women 2018. Talita’s mission is to raise the standards of quality and ethics in the F&B industry in Indonesia by nurturing and growing local talent. Talita sees the path to achieving this by ensuring BEAU sets an example of good business practices and leadership in the industry, making healthy staple food and culinary education accessible to the masses so that the baker & chef profession can be standardized and established as a promising career path for future generations. More about BEAU, please visit https://www.instagram.com/beaujkt.
About SEAF
SEAF is a global impact investment fund manager targeting both financial returns and significant social impact by providing capital, capacity building, and a global network to support small and medium-sized business expansion. As an emerging market investor, SEAF is particularly focused on women’s economic empowerment and gender equality, equal opportunity in health and education, clean energy and smart solutions, sustainability in agribusiness, financial and technological inclusion, and displaced and migrant lens investing. The Women’s Opportunity Fund is investing up to 2 million USD per investment in growth-oriented, women-led businesses in Vietnam, the Philippines, and Indonesia. Since 1989, SEAF has invested in over 400 companies in 29 countries. For more about SEAF, see www.seaf.com. For more information on SEAF’s activity in gender lens investing, please contact Jennifer Buckley at jbuckley@seaf.com.