Women are often undervalued in the marketplace and the workplace due to gender biases, leading to some businesses themselves being undervalued. Therefore, SEAF sees attractive investment areas in which to build significant shared value, including for women, with these being in firms that are:
SEAF’s strategy is based on the firm conviction that companies with strong internal gender equality are superior business performers.
The GES© is based on six gender vectors:
SEAF invested in the Phuong Chau Joint Stock Company (Vietnam’s Mekong Delta), the owner/operator of two multi-service hospitals, including its flagship hospital, Phuong Chau Hospital in Can Tho, and its first satellite facility in Sa Dec, the focus of SEAF’s investment.
Having begun in 2011 as an OB/GYN facility by a woman physician/entrepreneur, Dr. Nguyen Thi Ngoc Ho, this investment is an excellent example of a women’s economic empowerment focused deal, given that it is:
SEAF and Phuong Chau are now working together on a value creation plan, including using the GES© to improve its internal gender equality.