Founded in 2014 by Talita Setyadi, an Indonesian world-renowned pastry chef, BEAU Bakery & Café (BEAU or the “Company”) is a leading specialty bakery and café brand focused on producing artisanal, high-quality bread and pastries using locally sourced ingredients. BEAU’s full-service restaurants and cafés offer a wide selection of beverages from smoothies to coffee, over 100 baked goods products, and hot kitchen items. BEAU serves approximately 400 dine-in and takeaway customers per day through its retail network and its wholesale business supplies over 100 food and beverage (F&B) businesses. BEAU is widely known by its customers for its delicious brunch options, extensive vegan choices, and extensive range of coffees, juices and smoothies.
Having grown up in New Zealand and studied in France, founder and CEO Talita Setyadi developed a vision of infusing higher standards around ethics, transparency, training, and food quality into the F&B industry of her home country of Indonesia. BEAU’s mission is to raise the standards of quality and ethics in the F&B industry in Indonesia by 1) leading by example in transparency and commitment to quality, 2) increasing accessibility to healthy staple food, and 3) providing culinary education. In addition to raising ethical standards around food labelling and advertising standards, Ms. Setyadi is passionate about training Indonesian bakers on all aspects of production to try to change the status quo in the country’s bread and pasty industry where today’s chefs, bakers & other kitchen professionals are provided with negligible onsite training and at times, minimal professional respect.
BEAU serves sit-in and take-away customers at its cafés and supplies a wide range of baked products to wholesale customers.
With the SEAF Women’s Opportunity Fund investment, BEAU has opened one new full-service restaurant in Jakarta, built a new central kitchen facility to increase its retail and wholesale capacity by 10x, and hired additional employees to support the expansion plans.
Talita believes in developing talent and has developed a strong training culture which is setting a new standard in the Indonesian baking industry. Around 50% of the bakers join the Company with zero knowledge of baking and are trained from scratch to learn every aspect of production and the science behind it. BEAU has so far enjoyed high retention rates and driven high employee satisfaction through its culture of encouraging creativity, growth and learning.
With her extensive experience, BEAU has developed a reputation for offering a signature array of European breads and pastries that appeal to both local and foreign tastes. Talita credits this to the collaborative effort of her team and the shared conviction of developing world-class products in taste, texture, and form. Recently, BEAU participated in one of the biggest events in the Indonesian patisserie world, Jakarta Dessert Week 2020. The festival was conducted virtually and allowed dessert enthusiasts to order special, limited edition menu items and enjoy them from the comfort of their homes. BEAU generated so much attention from the event and as a result, its online sales increased seven-fold compared to the previous month’s sales.
Talita is committed to working with SEAF to continuously improve its policies and practices to promote women’s economic empowerment, particularly in improving gender diversity in its procurement department and supply chains. She is also strong proponent of women’s economic empowerment in the community through Women’s Interest Collaboration where BEAU, The Fountain Wellness and Liberty Society have come together to support women refugees in Indonesia by empowering them with skills, training, livelihood, and safe community, and promoting a holistic and sustainable lifestyle by eliminating single-use/paper/plastic bags and celebrating sustainability through Zero-Waste production and design.
BEAU’s SEAF Gender Equality Score©
Indonesia Gender Demographics
Benefits & Professional Development
Leadership & Governance
Women Powered Value Chains