Organica (the “Company”) is a leading retailer and wholesaler of organic & natural food and beverages in Vietnam, based in Ho Chi Minh City. Recognizing the inadequacies of Vietnam’s conventional food system, the Company was founded in 2011 by Ms. Pham Phuong Thao who believes that every Vietnamese has the right to access clean, safe and healthy food to help communities live healthy lifestyle.
Organica sources its products from farms that are either completely organic, hold organic certifications by the USDA and EU, or are working towards the standards required for organic certification. Besides the fresh organic produce farmed by the Company and sourced from various partner contract farms, Organica stores provide consumers with a wide range of internationally sourced organic packaged foods.
Organica sells its products through three main channels: retail, wholesale and e-commerce. There are currently eight company-owned, grocery-style retail outlets located in Ho Chi Minh City, Hanoi and Da Nang. Organica also sells through a network of over 15 provincial food retailers/supermarkets in over 10 provinces/cities across the country. Its e-commerce has been gaining traction with the launch of a full functioning online ordering system.
In addition to providing in-store customers with organic produce, meats and packaged products, Organica also offers relevant information about the products themselves and informs consumers about their benefits on consumers, communities and the environment.
In response to consumers’ growing concern for their health and well-being, Ms. Thao has carefully curated her merchandise to meet the growing demand for organic food. She follows a strict selection process, focusing on product traceability and certification. Ms. Thao also pays special attention to soil preparation and improvement, selecting land that complies with stringent criteria and farming methods such as crop rotation and intercropping alongside soil preparation and nutritional supplements for pest control.
Thao manages Organica with the support of a team of women who have been instrumental in expanding the business, including the opening of new retail outlets and a central warehouse which increases the stores’ product selection. The Company has also taken a new step in the development of Ready-To-Eat products, with the setup of a studio kitchen inside the head office, and the delivery of some test products to customers for piloting.
The Company has also cooperated with Grab Mart app to enhance its home delivery services.
Organica’s SEAF Gender Equality Score©
Food Safety in Vietnam
Benefits & Professional Development
Leadership & Governance
Women Powered Value Chains